Privacy Policy

Last updated: 16, September 2022

Welcome to the website of DAYLILY JAPAN Co. Ltd. (“we”, “us”, “our” or “DAYLILY”).

Your privacy is very important to us. We have developed this Policy in order for you to understand how we collect, use, communicate and share some of your personal information. The purpose of this Privacy Policy is also to share how DAYLILY does this and how to exercise the choices and rights you have in your information.

By using or accessing the Services (as defined below) in any manner, you acknowledge that you consent to the practices and policies  in accordance with this Policy. The following outlines our privacy policy.


1. General

This Privacy Policy covers our treatment of information that is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your Personal Information in connection with our Services.

Your use of the Service indicates your consent to all DAYLILY platforms, including our mobile apps, website, features, content, products, communications, email distribution lists, and services offered by DAYLILY JAPAN Co. Ltd. (collectively, the “Services”).


Please remember that your use of the Services is also subject to our Terms of Service. This policy does not apply to the practices of third parties we don’t own or control unless specifically stated.


2. Personal Information We Collect

When you use our Services, we collect and receive Personal Information in various ways. As provided in more detail below, we collect Personal Information provided by you, collected automatically through cookies and related technologies, and from third parties.

2.1. Personal Information You Provide to Us
We may ask you to provide information to us when you use the Service, for example, when you register for a DAYLILY account, fill out inquiry forms, subscribe to our newsletters or email lists, or review our products and services. Personal information including:
    • Contact Information such as your name, email address, mailing address and phone number
    • Account and Purchase Information such as user name, account number and password
    • Billing Information such as a payment card number, expiration date, billing address, and payment account name, though we do not maintain this information on our servers.
    • Transaction information, such as information about our products or services that you purchase, shipping and delivery information, and information related to refunds, credits, and cancellations.
    • Information you provide about others, such as the names and email addresses of gift recipients when you purchase gifts through the Service, send a product to a recipient other than yourself.
    • Information provided to us through social media networks when you access our Site via  (this could include your name, profile picture, and other personal information  as well as non-personal information depending on the social network).

2.2. Personal Information We Collect Automatically
We and our service providers automatically collect Personal Information when you use our Services, through cookies and related technologies collected from your web browser, computer, or mobile devices. These information including:  

    • Usage, Technology, Cookies, and Internet Activity including your geolocation information, IP address, web/app browsing and search history related to our Services, and information regarding your interaction(s) with the Services or ads.
    • Commercial Information such as product wish lists/shopping carts, usage/order history (the pages of our Site you visit, the time and date you spent, browser type and version, referring and exit pages), searches on the Site, product and marketing preferences, browsing habits, and other available data points and statistics, including information in survey responses or feedback you provide to us.
    • Contact information of friends or other people you would like us to contact or connect with

2.3. Information we collect from third parties
We may collect Personal Information from third-party sources (social media or other content platforms)  for business and commercial purposes to support core functions of our Services and to enhance your DAYLILY experience.

When you “like” or “follow” us on Instagram, Facebook, Twitter or other social media sites, we may collect some information from you including your name, e-mail address, and any comments or content you post relevant to us. We may also collect your information if you sign up for one of our promotions or submit information to us through social media sites to assist us with our business operations. For example, information may include your browser, operating system, basket contents, browsing history, time zone, browser language, page performance, and debug information, used to help us troubleshoot and resolve any issues you are experiencing with our Services.


3. How We Use and Share the Information

We use your information for business and commercial purposes, such as to:

a. Provide, maintain, and improve the Service and products provided by DAYLILY

b. Manage your account and send you related information, including confirmations, updates, technical notices, security alerts and support and administrative message

c. Respond to your comments, questions, requests, and provide customer service

d. Identify and communicate with you through various channels and mediums about the Service, products, promotional or marketing information, events, and other news we think may be of interest to you

e. Service your purchase orders, shipping and billing information

f. Monitor and analyze trends, usage, and activities in connection with the Service and our communications to you

g. Detect, investigate, and prevent fraudulent transactions and other illegal activities, protect the rights and property of DAYLILY and others, and comply with legal requirements

h. Provide advertisements, content, and features that match your profile and interests, and remember information about your preferences for the Service

i. Carry out any other purpose for which the information was collected

We may use de-identified or aggregated data for any purpose, including without limitation for research and marketing purposes and may also share such data with any third parties, including without limitation, advertisers, promotional partners, sponsors, event promoters, and/or others.

We may also combine the Personal Information we receive from and about you. We may also de-identify or aggregate information so it is no longer Personal Information.

We may share or disclose your personal information as follows:

a. With your consent or at your request. We also may share your information as disclosed to you at the time of collection.

b. When you purchase a product that includes benefits from a partner organization, your email address may be shared with the partner for the purposes of fulfilling your purchase.

c. With employees, vendors, consultants, and other service providers who need access to such information to carry out work or perform services on our behalf, such as fulfill your order or assist in communication with you.

d. In response to a request for information if we believe disclosure is in accordance with, or required to (i) comply with the law; (ii) comply with legal processes or governmental requests; (iii) prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of our website or our network; and/or (iv) to protect the rights, property, safety and security of our employees, our website visitors, and/or the public.

e. With other corporate entities in connection with a business transfer. We may share Personal Information while negotiating or in relation to a sale or purchase of assets, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control.

f. With advertising and analytics partners to serve advertisements on our behalf across the internet and to provide analytics services. These entities may use Cookies in the same way we do, to among other things, track and analyze data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your online activity.

g. If we believe your actions are inconsistent with our Terms & Conditions or other policies, to protect the rights, property or safety of DAYLILY and others.


4. Storing and Protecting the Information

We endeavor to protect the privacy of your account and other Personal Information we hold in our records by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Unfortunately, no method of transmission over the Internet is completely secure. Therefore, while we strive to protect your personally identifiable information within industry standards, we cannot guarantee its absolute security.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personally identifiable information. Our security procedures mean that we will occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer/mobile device. We ask you not to share your password with anyone.

Our employees are trained and required to safeguard your information. Our internal controls limit access to personally identifiable information based on job functionality. We will not be held liable to you for any liabilities or damages resulting from or arising out of any action or inaction of DAYLILY under this provision.


5. Third-Party Websites

The Service may link to third-party websites and services from companies other than DAYLILY, such as to relevant online resources, our partners’ websites, payment processors, and other third-party websites.

The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on the Site. These providers of third-party web analytics services have their own terms and conditions and privacy policies.

To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.


6. Accessing and correcting your information

You can review and change your personal information by logging into the Site and visiting your account profile page.

You may also send us an email at to request access to, correct or delete any personal information that you have provided to us. If we cannot verify that the request for information, or to change or delete information, can be from you and you are authorized to make such a request, we may not be able to comply with your request.

We may not be able to delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.


7. Security

DAYLILY has implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions and website traffic will be encrypted using SSL technology.

Unfortunately, no method of transmission of information over the internet or via mobile device, or method of electronic storage, is completely secure. Although we do our best to protect your personal information, we cannot guarantee that the information you supply will not be intercepted while being transmitted to or from us over the Internet. We urge you to be careful about giving out information in public areas of the Site like the comments section. The information you share in public areas may be viewed by any user of the Site.

Any information that you provide to us is done so entirely at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.


8. Behavior and Targeted Advertising

We may allow certain third parties (e.g., ad networks and ad servers) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Service.

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Service by non-affiliated, third-party ad technologies, ad servers, ad networks or any other non-affiliated third parties. They use these technologies to provide and offer advertisements about products and services tailored to your interests. You may see these advertisements on the Site and other websites or on social media.

Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider in hashed, non-human-readable form.


9. Children’s Privacy

The Site is not directed at children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records. If you are between 13 and 16 years old, you are required to get consent from your parent(s) or guardian(s) before accessing the site. If we become aware that we have inadvertently received personal information from a visitor aged 13-16 without parental consent, we will take steps to remove such information and terminate the child's account.


10. Changes to our Privacy Policy

We reserve the right to change this Privacy Policy at any time as our Services change.

We will notify you of such changes, such as by sending an email communication, providing notice through the Service, or updating the Updated date at the top of the page. 

We encourage you to review this Privacy Policy whenever you use or access the Service or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Changes to this policy will take effect immediately unless otherwise noted.



Contact Us

You may contact us regarding this Privacy Policy via email at or write to us at the following address:


1-chōme-7-7 Ginza, Chuo City

Tokyo, Japan